For many years, people saw a woman’s face printed on curtains and fabric. She looked calm and friendly, but no one knew who she was. Online users started calling her “Celebrity Number Six.” Seven of the eight faces on the curtain were known. Only this one woman was a mystery. From 2020 to 2024, thousands of people on Reddit and other sites worked together to find her real name.
At last, in September 2024, they did it. The woman was Leticia Sardá, a former model from Spain who was living quietly on the island of Tenerife.
Quick Facts About Leticia Sardá
Fact | Details |
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Full Name | Leticia Sardá |
From | Tenerife, Canary Islands, Spain |
Nationality | Spanish |
Job (before) | Fashion model |
Famous for | Being “Celebrity Number Six” |
Brands she worked with | Burberry, L’Oréal, Levi’s |
Main photographer | Leandre Escorsell |
Career years | 1990s – 2009 |
Current work | Hospitality industry in Tenerife |
Identity confirmed | September 2024 |
Social media | Instagram @leticia_sarda |
Early Life and Modeling Start
Leticia Sardá was born in Tenerife, Spain.
She loved art, fashion, and photography as a child.
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She started modeling when she was 13 years old.
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At 16, she moved to Milan, Italy, to work full-time.
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She modeled for big brands like Burberry, L’Oréal, and Levi’s.
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Her look was simple and natural, popular in early-2000s fashion.
Leticia was never a super-famous model, but people in the industry respected her professionalism and calm beauty.
Read also: Nastya Pindeeva
The 2006 Photo Shoot
In 2006, Leticia worked with photographer Leandre Escorsell for a photo shoot for the Spanish magazine Woman.
One picture from that session — her looking straight at the camera — would later travel the world.
How it Happened
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The magazine used the photo in a trends supplement.
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Later, a fabric company reused the photo in a curtain design that showed eight faces.
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The curtains were sold across Europe and Asia.
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Leticia didn’t know her photo was used this way.
Years later, people around the world had her face in their homes — but no one knew her name.
The Mystery Begins – “Celebrity Number Six”
In 2020, someone posted a photo of the curtain on Reddit asking,
“Who are these people?”
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Users quickly found seven of the eight people.
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The woman in the middle — Leticia — stayed unknown.
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They started calling her “Celebrity Number Six.”
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A new subreddit called r/CelebrityNumberSix was created.
Things People Tried
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Using Google Image Search and other tools.
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Searching old magazines and modeling sites.
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Contacting curtain manufacturers.
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Using facial-recognition software like PimEyes.
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Drawing and enhancing the photo to make it clearer.
This search went on for four years and became an online community project.
People were fascinated that one face could be everywhere yet still unknown.
The Breakthrough
In mid-2024, one Reddit user used PimEyes and found a strong match to a photo taken by Leandre Escorsell.
He confirmed the woman was Leticia Sardá, the same person from the 2006 shoot.
Journalists from El País contacted Leticia, who was surprised.
“I didn’t even know this existed,” she said. “It’s strange but also nice that people looked for me.”
On September 9, 2024, she confirmed it was her by taking a photo holding the same picture.
The four-year mystery was finally solved.
Leticia Sardá Today
After leaving modeling around 2009, Leticia moved back to Tenerife.
She now works in the hospitality industry and enjoys a quiet life.
Her Reaction
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She was surprised by the attention.
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Thanked the Reddit community for their kindness.
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Asked for privacy and said she didn’t want fame again.
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Appreciated that people treated her story with respect.
Her Life Now
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Lives and works in Tenerife.
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Posts simple, happy photos on Instagram (@leticia_sarda).
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Sometimes shares interviews or press stories.
“I’m grateful people found me in such a positive way,” she said. “It’s surreal but heart-warming.”
Media Coverage
Source | Focus | What They Added |
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Wikipedia | Full timeline of the mystery | Detailed facts and dates |
El País | Main interview with Leticia | Her emotions and life in Tenerife |
The Verge | Tech angle | Role of facial-recognition AI |
404 Media | Ethical discussion | Questions about privacy and AI |
Preview.ph | Career overview | Early life and brand work |
Community hub | Real-time updates and teamwork | |
The Times (UK) | Lifestyle report | Family and personal details |
Her own voice | Direct posts and photos |
Timeline of Events
Year | What Happened |
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2006 | Photo taken for Woman magazine. |
2010s | Photo used on curtains sold in Europe and Asia. |
2020 | Reddit post starts the search. |
2020 – 2024 | Thousands join investigation online. |
Mid-2024 | PimEyes match found to Leandre Escorsell photo. |
Sept 2024 | Identity confirmed – “Celebrity Number Six” is Leticia Sardá. |
After Sept 2024 | Global news coverage and community celebration. |
What We Learned from the Search
1. Power of Online Communities
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People from all over the world worked together kindly.
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They used technology and teamwork to solve a mystery.
2. Technology and Privacy
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The discovery used facial-recognition tools.
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This raised questions about privacy and image rights.
3. Importance of Kindness
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The community treated Leticia with respect.
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It showed the internet can be caring, not just noisy.
4. Image Rights Matter
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Leticia’s face was reused without her knowing.
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Her case shows why models and photographers should track how their images are used.
Leticia Sardá’s Impact
Her story became an example of how technology and human curiosity meet.
Why Her Story Matters
Reason | Meaning |
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Identity restored | A forgotten photo now has a name. |
Teamwork online | Shows the good side of internet communities. |
Awareness of privacy | Reminds us to protect people’s images. |
Hope and kindness | Proves people can unite for positive reasons. |
Modern folklore | The story became part of online culture. |
Quotes and Thoughts
“It’s nice to know people cared enough to look for me. Maybe that’s what makes this story beautiful — it began with curiosity and ended with kindness.”
— Leticia Sardá (2024)
Media reflections:
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El País: “Even small mysteries can bring people together.”
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404 Media: “Technology found the match, but people made the story meaningful.”
What Happens Next
Leticia’s story continues to inspire many people.
There are talks about:
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A documentary about the search.
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Articles about ethical image use.
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Photo exhibitions showing Escorsell’s original shoot.
She may not want fame again, but her experience has become a lesson in digital humanity.
Conclusion – From Unknown to Known
The story of Leticia Sardá, once called “Celebrity Number Six,” is simple but powerful. She was a young model whose photo traveled the world without her knowing. Years later, kind strangers worked together to give her name back. Her face now reminds us that every picture online has a real person behind it. Her rediscovery shows that curiosity, technology, and empathy can exist together. Leticia Sardá may live quietly in Tenerife today, but her story will always remind the internet that people matter more than pixels.